A retail chain aims to create a secure and transparent customer loyalty program.
Solution Features:
- Tokenization: Customer identities are tokenized to protect personal data.
- Encryption: Customer transaction and loyalty points data are encrypted to ensure privacy.
- Decentralization: Loyalty program records are stored on a decentralized ledger for enhanced transparency.
- Voting Engine: Customers can vote on promotional offers and rewards, tailoring the program to their preferences.
Benefits:
- Customer Privacy: Tokenization and encryption protect customer identities and transaction history.
- Customer Engagement: The voting engine fosters customer engagement by allowing them to shape the loyalty program.