A retail chain aims to create a secure and transparent customer loyalty program.

Solution Features:

  • Tokenization: Customer identities are tokenized to protect personal data.
  • Encryption: Customer transaction and loyalty points data are encrypted to ensure privacy.
  • Decentralization: Loyalty program records are stored on a decentralized ledger for enhanced transparency.
  • Voting Engine: Customers can vote on promotional offers and rewards, tailoring the program to their preferences.


  • Customer Privacy: Tokenization and encryption protect customer identities and transaction history.
  • Customer Engagement: The voting engine fosters customer engagement by allowing them to shape the loyalty program.